R Trademarks are Required for Trademark Filing, Official News from Amazon!
The Differences between R and TM:
R is the abbreviation for register, which is used on the trademarks, refers to registered trademarks. Circling R is the mark of Registered Trademark, which means that this trademark has been applied for registration in the State Trademark Office and has been reviewed and approved by the State Trademark Office to be a registered trademark.
TM is the abbreviation for Trade Mark. It means that this trademark has been applied for registration to the State Trademark Office and it has issued the Notice of Acceptance of Trademark Registration, which is the premise to use the TM mark.
For example, in the USA, it may take as fast as one day for KD to receive the Notice of Acceptance of Trademark Registration (TM). However, it may take one to two years to receive a R trademark because the brand has to be published and there must be no oppositions during this period. In other words, the entry threshold of trademark filing on Amazon is greatly increased.
This time, Amazon also gave R-trademark sellers the right to remove following buying: Brands that have been filed can be tagged with unauthorized listings, and related products can be removed. Sellers without the R trademark can still sell.
Amazon's goal of this act is to make more Chinese sellers pay more attention to trademarks and brands: If new and effective policies can avoid malicious sales, then more sellers will focus on trademarks and brands. Thus, some sellers will file its brand, which protects the buyer's rights in a certain sense.
At the same time, Amazon does not prohibit following buying, because new sellers still need to sell following them to promote their own development. Therefore, they can make new sellers more hopeful and participate in buying, which is very beneficial to the development of the platform.
In conclusion, the general trend of branding in the future is well known. From the current situation, Amazon's policy is very beneficial to R-trademark sellers. So KD suggests that sellers who plan to fight a long term on Amazon should act quickly and get the trademark registration number as soon as possible.
Eligible R-trademark sellers can now try to file a trademark in the background.